Digital Marketing Program

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Program in Digital Marketing and Brand Management – Zoom Session

iiDBM promotes, Safe Learning without Mass Gathering ! Learn Digital Marketing from the safest place, YOUR HOME.A Unique Program designed to Self-Learning –
  • Let us learn in Self-Isolation
  • Let us Study from the Comforts of our Home
  • Let us make the most of our “ME” Time
Self-Learning Sessions Through Zoom
  • Sessions on Zoom for 12 Weeks – Weekly 3 Day 1.5hour
  • Online Recorded Sessions for a week
  • iSupport Facility – Lifetime
  • Helpdesk Facility – Lifetime
*No session repetition facility shall be provided in Zoom. Get iiDBM’s FREE Premium Support Services
  • Interactive iSupport
  • From your home. At your home.
  • Telephonic Guidance
  • Eligibility after a month of program
  • Solve your queries from Expert Mentors
  • Premium HelpDesk
Terms and Conditions: * Full Payment upon Registration * Fees paid would be Non Refundable and Non Transferable * Payment Mode – Cash / Credit Card / On Line Payment * If the “Live” Workshop session/s is missed, no FREE repeat attendance allowed.
Digital Marketing Course              
  • 1. What is Digital Marketing
  • 2. Digital Marketing Popular Strategies
  • 3. Why We Go Online
  • 4. Advertisers Key Goals
  • 5. Search Ads Introduction
  • 6. Display Ads Introduction
  • 7. SEO Introduction
  • 8. DUMB Rule
  • 9. Competitive Analysis
  • 10. Popular Google Algorithms
  • 11. Popular Competitive Analysis Tools
  • 12. Digital Marketing Gurus to Follow
Search Engine Marketing (SEM)   
  • 1. Consumer Journey
  • 2. What is SEM? Why SEM?
  • 3. What is Google AdWords? Why Google AdWords?
  • 4. Google Network
  • 5. AdWords Terminologies
  • 6. How Does the SEM Auction Work?
  • 7. Structure of an AdWords Account
  • 8. Compaign Types – Introduction to Search‚ Display(including Videos)
  • 9. Shopping and Mobile‑specific campaign types‚ and when/why to use them
  • 10. Creation of Search Network Campaign
  • 11. Creation of Google Display Network
  • 12. Mobile Ad Campaigns
  • 13. Shopping Campaigns – Introduction
  • 14. Youtube Marketing – Introduction & Ad Formats
Search Engine Optimization (SEO)  
  • 1. How do Search Engines Work?
  • 2. Keyword Research
  • 3. On‐Page SEO & HTML Basics
  • 4. On‐Page SEO Elements
  • 5. Technical SEO
  • 6. Mobile SEO
  • 7. Off‐Page SEO
  • 8. Social SEO
  • 9. Local SEO
  • 10. Backlink Audits using SEMrush⋅com
  • 11. SEO Audit‚ Tools‚ Measurement
  • 12. Algorithm Updates
  • 13. Google Analytics
  • 14. SEO Resources‚ Careers in SEO
Social Media Marketing                 
  • 1. Intoduction to Social Media
  • 2. Creating Content for Facebook & Social Media
  • 3. What is Facebook Marketing
  • 4. How does Facebook Advertising Work?
  • 5. Instagram & LinkedIn Marketing
  • 6. Marketing on Instagram
  • 7. LinkedIn as a Marketing Platform
  • 8. Twitter Marketing
  • 9. Snapchat Marketing
  • 10. Pinterest Marketing
  • 11. Social Media Marketing Tools
  • 12. Crafting a Successful Social Media Strategy
Facebook Marketing                      
  • 1. Intoduction to Marketing
  • 2. Facebook Pages and Post Best Practices
  • 3. Facebook Ads – Campaign Objectives
  • 4. Facebook Ads – Targeting Audiences
  • 5. Facebook Ads – Impactful Creatives
  • 6. Facebook Ads – Optimization and Reporting
  • 7. Building Brand Awareness
  • 8. Generating Leads
YouTube SEO                                    
  • 1. YouTube Keyword Research
  • 2. YouTube Titles & Descriptions
  • 3. Make Engaging Videos
  • 4. Eye‑striking Thumbails
  • 5. Use Keywords while Talking
  • 6. Optimize Your Playlists
  • 7. Use Closed Captions
  • 8. Make Use of YouTube Posts
Analytics                                         
  • 1. What’s analysis?
  • 2. Is analysis worth the effort?
  • 3. Getting Started With Google Analytics
  • 4. How Google Analytics Works?
  • 5. Accounts‚ Profile and Users Navigation
  • 6. Basic Metrics
  • 7. Traffic Sources
  • 8. Direct‚ referring and search traffic
  • 9. Campaigns
  • 10. Pages and Landing Pages
  • 11. Visitors Analysis
  • 12. WebMasters
  • 13. Dashboard and Segmentation
Chat Bot Course                             
  • 1. What is Chatbot and why it is important
  • 2. How to use chatbot on Facebook and Website
  • 3. Tools to create Chatbot
  • 4. Step by Step guidance on how to create chatbot
  • 5. How to add quick replies and how to add buttons in your chatbot
  • 6. How to set intent in chatbot
  • 7. Understanding of parameters and entities
  • 8. Advance Functions of chatbot
Landing Page Design Course          
  • 1. Landing Page Fundamentals
  • 2. How to buy Domain
  • 3. How to book hosting
  • 4. How to link Domain and Hosting?
  • 5. How to install WordPress
  • 6. Website Creation using WordPress
  • 7. What is the WordPress Admin Dashboard?
  • 8. Landing Page Themes
  • 9. How to create multiple landing pages
  • 10. How to spy on competitor
  • 11. Landing Page Flowchart
  • 12. How to Write a Perfect Headline for your Landing Page
  • 13. What to Write a in About Us Paragraph on your Landing Page
  • 14. How to set Layout of Your About Us Section
  • 15. How to add call to action
  • 16. How to create a attractive Landing page ‑ Landing Page Design
  • 17. How to create submit form and thank you pages
  • 18. How to set up E‑Mail auto responder?